Caring

By now you know, "caring" is important in our Museum.

We take care of our cars : we keep them running by doing technical maintenance, but without forgetting the aesthetic aspect, they must also look good!

But here at the Museum we love above all to take care of people: we care about welcoming in the best way possible every person who comes to visit us, because as Elisabetta Cozzi often repeats, "The Museum is not simply a collection of objects, but what makes it alive and memorable are the people who come in and the stories they share with us."

The presentation of the book

MARCELLO MEREU, L'HAUTE DETAILER

Speaking of stories, do you know the one about Marcello Mereu? He was in our museum on Sept. 24 on the occasion of National Classic Vehicle Day.

Marcello began his working career in fashion, but it is the world of cars that most belongs to him, particularly that of Car Detailing.

Taking care of cars is what he loves to do most. How we understand him!

In fact, he is the haute detailer who revolutionized the car detailing industry: he challenged the fundamentals of this craft, freeing it from the yoke of applied chemistry at any cost and turning it into a true art.

Charles di Giusto

THE BOOK "CAR CARE. HANDBOOK FOR CAR CARE"

Intensive cleaning, polishing and vehicle maintenance, in short, pampering your car to improve it aesthetically with proper care and the right products. These are the topics of the book "Car care. Car care manual" written by Marcello (Giorgio Nada Editore).

UA book made up of simple tips to keep the car always tidy and shining, starting with thefundamental element, the care and love of the owner.

The group photo

We thank Marcello Mereu for bringing us into his world, car detailing, Carlo Di Giusto, journalist and friend of the Museum who interviewed him, the Automobile Bookstore, and those who supported our project, dedicated to making the museum accessible for all, with a donation.