10 June, 2021

Our girls go viral on social media, like real influencers! Here are the challenges of the month in which we participated 

So many good things happen every day on social media!

If you have the time and willingness to follow interesting people, pages and associations, the world of Facebook, Instagram and LinkedIn is like an open window to many opportunities and initiatives. 

And challenges, too: challenges are a fun way of comparing notes and putting Beauty and Culture into circulation, using a lighter register (with the hope of going viral!). 

Over the last few months, we as a museum have also wanted to take part in challenges and put ourselves on the line. The result? Here it is!

Museum at night, Time 2 share and In the time of a story: see this month's challenges and projects


The#Museumatnightchallenge is a challenge on Instagram and Facebook to shoot videos... at night. The challenge began in Belgium, at the Le Pass museum park, and has since spread throughout Europe: the aim is to show in an original way what happens in a museum at night, an initiative that has been very popular because it has allowed museums - during lockdown periods - to show fans and visitors a different look. 

We were challenged by the Volandia flying park and museum, and in turn we challenged Officina Rancilio 1926 and the Reale Mutua historical museum: in our video, the Biscione, the symbol of Alfa Romeo, breaks away from the Alfa brand and wanders among the historic cars in search of prey.

The tension is palpable, the prey is getting closer... but when the Biscione reaches Arnaldo the Cheetah, it's time to party and let loose to the rhythm of dance music!

Here is our video:

The Biscione prowls among the Alfa Romeos and when it finally finds its prey... it's time to party!


#Time2share is Marie Claire Italy's campaign designed to connect an initiative that was also very popular because it allowed museums - in a lockdown period - to connect people by giving them the opportunity to share a passion, a talent, a project. 

We were nominated by Silvia Nicolis of the Nicolis Museum and in turn passed the ball to Anna Prandoni and Camilla Albertini.

In our video, museum director Elisabetta Cozzi talks about the Wip - Woman in power project and the female role in the automotive industry. 


Lastly, an initiative that is not a challenge but a project organised by Assolombarda and Museimpresa: Nel tempo di una storia is a journey of discovery through museums and business archives narrated by photographer Simone "Brahmino" Bramante. We were among the museums visited and photographed: here are some of the stories we shared on our Instagram profile (by the way, if you don't follow us yet, do so and go and see them all!).