{"id":12960,"date":"2021-08-30T19:01:23","date_gmt":"2021-08-30T17:01:23","guid":{"rendered":"https:\/\/news.museofratellicozzi.com\/?p=12960"},"modified":"2021-08-30T23:41:39","modified_gmt":"2021-08-30T21:41:39","slug":"il-quadrifoglio-1973","status":"publish","type":"post","link":"https:\/\/www.museofratellicozzi.com\/news\/il-quadrifoglio-1973\/","title":{"rendered":"Il Quadrifoglio 1973"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”3.22″ custom_padding=”0px|||” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_row use_custom_gutter=”on” gutter_width=”1″ disabled_on=”off|off|off” admin_label=”Riga” module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px|||” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2021\/08\/Cattura.png” alt=”quadrifoglio 68″ title_text=”Cattura” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Immagine principale” _builder_version=”4.8.2″ animation=”off” sticky=”off” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid” always_center_on_mobile=”on”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”20px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Titolo” _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#000000″ text_font_size=”72″ text_letter_spacing=”0″ text_line_height=”1.1″ header_font=”PT Sans||||” header_text_color=”#000000″ header_font_size=”48″ header_letter_spacing=”0″ header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px|” text_font_size_tablet=”60″ text_font_size_phone=”” text_font_size_last_edited=”on|desktop” text_letter_spacing_tablet=”” text_letter_spacing_phone=”” text_letter_spacing_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|” header_font_size_tablet=”46″ header_font_size_phone=”38px” header_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

Il Quadrifoglio 1973<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Data” _builder_version=”4.8.2″ text_font=”PT Sans|on|||” text_text_color=”#363636″ text_font_size=”18″ text_letter_spacing=”0″ text_line_height=”1.7″ header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||0px|” custom_padding=”||0px|||” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

15 agosto, 2021<\/p>\n

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Si apprestava a diventare moderno il mondo su cui faceva capolino l\u2019anno 1973.<\/span><\/p>\n

A New York, in quell\u2019anno, \u00e8 stato inaugurato il World Trade Center, con le torri gemelle aperte al pubblico. Il simbolo di un\u2019era – destinata a finire nel 2001 – in cui l\u2019ottimismo e il progresso facevano da padroni, con il contraltare della ribellione giovanile espressa attraverso la musica.\u00a0<\/span><\/p>\n

L\u2019anno della pubblicazione di <\/span>The Dark Side of the Moon<\/span><\/i> dei Pink Floyd (colonna sonora di questo articolo).\u00a0<\/span><\/p>\n

Le fabbriche andavano bene, si stava bene.\u00a0<\/strong><\/p>\n

Il 1973 \u00e8 anche l\u2019ultimo anno di pubblicazione de Il Quadrifoglio<\/strong>, la rivista trimestrale degli alfisti, cos\u00ec come l\u2019abbiamo conosciuta: la pubblicazione venne infatti sospesa fino al 1983, quando venne ripresa con una grafica e un concept tutto nuovo.<\/span><\/p>\n

Insomma, questo \u00e8 anche l\u2019ultimo appuntamento con le pagine de Il Quadrifoglio pi\u00f9 vintage del nostro Cozzi.Lab, ma torneremo (in modo diverso) a parlare di una rivista cos\u00ec radicata nell\u2019animo degli appassionati Alfa Romeo.<\/span><\/p>\n

Intanto, sfogliamo insieme i numeri del 1973!<\/span><\/p>\n

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“There is no dark side in the moon really. Matter of fact, it’s all dark.” Pink Floyd, Eclipse (1973)<\/span><\/span><\/em><\/p>\n

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<\/h3>\n

\u201cSi \u00e8 fatto vivo per noi il bisogno di disporre di un facile e simpatico mezzo di contatto, di informazione continua, che ci permetta di farci sentire vicini e di aggiornare direttamente tutti gli alfisti\u201d.<\/h3>\n

Giuseppe Luraghi a proposito della rivista \u201cIl Quadrifoglio\u201d.<\/h3>\n

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SULLA NEVE CON ALFA\u00a0<\/h4>\n

Nel 1973 la Coppa del Mondo di sci alpino<\/strong> – inaugurata il 7 dicembre 1972 e conclusa poi il 23 marzo del 1973 – era in pieno svolgimento e una delle tappe pi\u00f9 importanti \u00e8 stata fissata a Madonna di Campiglio, localit\u00e0 turistica molto rinomata in quel periodo.<\/span><\/p>\n

Alfa Romeo non perse l\u2019occasione e organizz\u00f2 un servizio fotografico<\/strong> (oggi lo chiameremmo <\/span>shooting<\/span><\/i>) con i campioni italiani di sci e le Alfa Romeo pi\u00f9 belle e in grado di creare contrasto cromatico sulla neve.\u00a0<\/span><\/p>\n

Vediamo cos\u00ec Gustavo e Rolando Thoeni con Pierino Gros in posa con una Montreal, un\u2019Alfetta, una GT 1600 e un\u2019Alfasud.\u00a0<\/span><\/p>\n

Festeggiando insieme un anno dorato per gli Azzurri.\u00a0<\/span><\/p>\n

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A… ZAMPA DI CANE<\/span><\/strong><\/p>\n

Il Quadrifoglio era senz\u2019altro una rivista dedicata agli appassionati alfisti, ma non dobbiamo dimenticare che a sfogliarla era spesso tutta la famiglia: compresi i membri che di macchine ci capivano ben poco.<\/span><\/p>\n

Ecco allora il bell\u2019articolo di Umberto Domina, che parte dal gergo dell\u2019officina per spiegare ai lettori i componenti dell\u2019automobile dai nomi pi\u00f9 strani. Abbiamo cos\u00ec \u201cla zampa di cane\u201d, una parte del vano porta anteriore, oppure \u201cil canguro\u201d, un canale per immissione dell\u2019aria in vettura, \u201cla cotoletta\u201d e \u201cil biscottino\u201d.\u00a0<\/span><\/p>\n

\u201cSento uno che dice: \u201cpassami l\u2019osso da mordere\u201d e l\u2019altro che gli risponde: \u201cce l\u2019ha Lorenzo, \u00e8 l\u00e0 col cappello\u201d \u201cqui c\u2019\u00e8 il canguro otturato\u201d fa uno. \u201cMetto via la scimitarra e ti do una mano\u201d fa un altro. Temo che vogliano sgozzare un canguro a colpi di scimitarra e mi allontano\u201d.\u00a0<\/span><\/em><\/p>\n

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AUTOMOBILI E FUMETTI\u00a0<\/strong><\/p>\n

Niente cinema per il primo numero del 1973, bens\u00ec fumetti.<\/span><\/p>\n

Dopo gli <\/span>excursus degli anni precedenti tra film comici e film d\u2019autore<\/span>, in questa edizione Il Quadrifoglio mostra quanto le automobili siano entrate nell\u2019immaginario collettivo tanto da finire anche sui fumetti per bambini e ragazzi.<\/span><\/p>\n

Corto Maltese di Hugo Pratt, i G-Men di George Clark, Mandrake di Phil Davis, Zio Paperone e Rockerduck di Carl Barks per Disney, fino ai Flinstones di Hanna e Barbera con la loro automobile a propulsione\u2026 pedestre.\u00a0<\/span><\/p>\n

Gli eroi dei fumetti viaggiano in automobile, parola di Quadrifoglio!<\/span><\/p>\n

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TIM ALFA E TOM ROMEO<\/strong><\/p>\n

Se esistesse un concorso per incoronare il pi\u00f9 grande fan di Alfa Romeo di tutti i tempi, probabilmente sul podio sarebbe salito anche Tom Coronel, un olandese che nel 1973 ha deciso di chiamare i suoi due figli, gemelli, Tim Alfa e Tom Romeo.<\/span><\/p>\n

Dichiarando l\u2019intento di fare un pensiero anche per una sorellina, da chiamare Giulia, ovviamente.<\/strong><\/span><\/p>\n

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<\/strong><\/p>\n

STRANO, MA VERO! NEL 1972 DUE GEMELLINI SONO STATI CHIAMATI TIM ALFA E TOM ROMEO<\/strong><\/p>\n

Il fatto sorprendente?<\/b><\/p>\n

Uno dei due fratelli gemelli, Tim, nel corso degli anni \u00e8 diventato pilota e ha partecipato al Dakar Rally!\u00a0<\/b><\/p>\n

<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Blocco testo 2″ _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#363636″ text_font_size=”20″ text_letter_spacing=”0″ text_line_height=”1.2em” header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px||0px||false|false” custom_padding=”1px|||||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

PICCOLO, SPAZIO, PUBBLICIT\u00c0<\/span>!\u00a0<\/span><\/strong><\/p>\n

Per Alfasud la casa madre ha pensato a una campagna pubblicitaria molto diversa da tutte le altre e sul Quadrifoglio non si perde occasione per ricordarlo, intervistando uno dei pubblicitari che hanno creato gli slogan.\u00a0<\/span><\/p>\n

\u201cAlfasud: li mette tutti a posto\u201d<\/span><\/em><\/p>\n

\u201cAlfasud: molto vivace, \u00e8 tutta sua zia Giulia\u201d<\/span><\/em><\/p>\n

E cos\u00ec via. Una campagna giovane e simpatica, che sceglie il disegno al posto della pi\u00f9 classica fotografia senza lesinare sui dettagli tecnici. Come piace agli appassionati Alfa.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” disabled_on=”off||” admin_label=”Row” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”11px|auto||auto||” custom_padding=”30px|||||” custom_padding_tablet=”17px|||” custom_padding_phone=”” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2021\/08\/738.png” title_text=”738″ _builder_version=”4.8.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ align=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Blocco testo 2″ _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#363636″ text_font_size=”20″ text_letter_spacing=”0″ text_line_height=”1.2em” header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px||0px||false|false” custom_padding=”1px|||||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

IL TROFEO 1973 <\/span><\/strong><\/p>\n

Infine, il trofeo che premia i piloti che si sono distinti nel corso del 1972: a firma del toscano Agenore Fabbri<\/strong>, l\u2019opera d\u2019arte che \u00e8 possibile ammirare anche al Museo nel Cozzi.Lab \u00e8 un inno alla velocit\u00e0, al movimento, al progresso.\u00a0<\/span><\/p>\n

L\u2019avevamo detto, all\u2019inizio, che questa era un\u2019annata quasi futurista!<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” disabled_on=”off||” admin_label=”Row” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”11px|auto||auto||” custom_padding=”30px|||||” custom_padding_tablet=”17px|||” custom_padding_phone=”” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2021\/08\/739.png” title_text=”739″ _builder_version=”4.8.2″ _module_preset=”default” hover_enabled=”0″ align=”center” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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