{"id":14245,"date":"2022-09-22T22:41:08","date_gmt":"2022-09-22T20:41:08","guid":{"rendered":"https:\/\/news.museofratellicozzi.com\/?p=14245"},"modified":"2022-09-22T23:21:49","modified_gmt":"2022-09-22T21:21:49","slug":"provini-colore-alfa-storiche","status":"publish","type":"post","link":"https:\/\/www.museofratellicozzi.com\/news\/provini-colore-alfa-storiche\/","title":{"rendered":"Di che colore la desidera?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”3.22″ custom_padding=”0px|||” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_row use_custom_gutter=”on” gutter_width=”1″ disabled_on=”off|off|off” admin_label=”Riga” module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px|||” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2022\/09\/DUEsett.jpeg” title_text=”DUEsett” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Immagine principale” _builder_version=”4.8.2″ hover_enabled=”0″ animation=”off” sticky=”off” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid” always_center_on_mobile=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”20px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Titolo” _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#000000″ text_font_size=”72″ text_letter_spacing=”0″ text_line_height=”1.1″ header_font=”PT Sans||||” header_text_color=”#000000″ header_font_size=”48″ header_letter_spacing=”0″ header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px|” hover_enabled=”0″ text_font_size_tablet=”60″ text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_letter_spacing_tablet=”” text_letter_spacing_phone=”” text_letter_spacing_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|” header_font_size_tablet=”46″ header_font_size_phone=”38px” header_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid” sticky_enabled=”0″]<\/p>\n

di che colore la desidera?<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Data” _builder_version=”4.8.2″ text_font=”PT Sans|on|||” text_text_color=”#363636″ text_font_size=”18″ text_letter_spacing=”0″ text_line_height=”1.7″ header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||0px|” custom_padding=”||0px|||” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid” sticky_enabled=”0″]<\/p>\n

12 settembre, 2022<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.22″ background_color=”#f7f7f4″ transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||||false|false” custom_padding=”0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Occhiello” _builder_version=”4.8.2″ text_font=”PT Sans|on|||” text_text_color=”#363636″ text_font_size=”24″ text_letter_spacing=”0″ text_line_height=”1.4″ header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ header_3_font_size=”19px” header_3_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px|20px|0px||false|false” custom_padding=”||0px|||” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid” sticky_enabled=”0″]<\/p>\n

Oggi le automobili si configurano digitalmente, ma c’\u00e8 stato un tempo in cui il colore della carrozzeria si sceglieva\u00a0sui cataloghi<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Blocco testo 1″ _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#363636″ text_font_size=”20″ text_letter_spacing=”0″ text_line_height=”1.2em” header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px||0px||false|false” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid” sticky_enabled=”0″]<\/p>\n

Rosso Alfa, Rosso Etna, Ocra Lipari, Verde Quadrifoglio…<\/strong><\/p>\n

Sono diversi i colori che, nell’immaginario comune, si associano alle automobili Alfa Romeo: alcuni sono davvero particolari e poco conosciuti, come il Blu Montecarlo delle GTV e delle Brera, mentre altri sono oggi molto comuni ma sono stati un tempo all’avanguardia, come il Grigio Perla della 156.\u00a0<\/p>\n

Oggi scegliere il colore dell’automobile – interni compresi – \u00e8 un’azione che molti fanno su Internet. Basta un configuratore<\/strong> della concessionaria o della casa madre per vedere subito una riproduzione realistica dell’auto con il colore desiderato.<\/p>\n

Eppure, c’\u00e8 stato un tempo in cui la scelta del colore e delle finiture poteva essere fatta solo su cataloghi contenenti i provini colore e campioni di tessuti di ogni genere e tinta.\u00a0<\/p>\n

Il fondatore del Museo Pietro Cozzi<\/strong> ne ha visti passare parecchi durante gli anni passati nella sua concessionaria: poteva forse non averli conservati?<\/p>\n

Grazie alla sua lungimiranza oggi possiamo sfogliarli: seguici ancora una volta nell’archivio del Cozzi.Lab!<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” disabled_on=”off|off|off” admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|44px|auto||” custom_padding=”2px||25px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2022\/09\/WhatsApp-Image-2022-09-22-at-22.35.03-rotated.jpeg” title_text=”WhatsApp Image 2022-09-22 at 22.35.03″ _builder_version=”4.8.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”on” column_padding_mobile=”on” disabled_on=”off|off|off” admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|auto|44px|auto||” custom_padding=”2px||25px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2022\/09\/WhatsApp-Image-2022-09-22-at-22.35.10-1.jpeg” title_text=”WhatsApp Image 2022-09-22 at 22.35.10 (1)” _builder_version=”4.8.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2022\/09\/WhatsApp-Image-2022-09-22-at-22.35.10-2.jpeg” _builder_version=”4.8.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ title_text=”WhatsApp Image 2022-09-22 at 22.35.10 (2)”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”21px|auto||auto||” custom_padding=”0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Blocco testo 2″ _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#363636″ text_font_size=”20″ text_letter_spacing=”0″ text_line_height=”1.2em” header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px||0px|||” custom_padding=”1px|||||” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid” sticky_enabled=”0″]<\/p>\n

<\/span>Eccoci qui negli archivi segreti del Cozzi.Lab, dove conserviamo i manuali tecnici e i cataloghi dei pezzi di ricambio e i provini colore di tantissimi modelli di automobili Alfa Romeo.<\/p>\n

Dal passato riemergono faldoni suggestivi, come questi cataloghi di rivestimenti interni della 145 e della 146 datati 1997<\/strong>: i tessuti si potevano toccare con mano, cosa che oggi \u00e8 possibile ma non scontata (vista l’alternativa della configurazione online).\u00a0<\/p>\n

Anche il catalogo dell’Alfa 156<\/strong> \u00e8 stato perfettamente conservato: il velluto blu ha sfidato i decenni e testimonia ancora oggi la qualit\u00e0 dei tessuti Alfa Romeo.\u00a0<\/p>\n

Infine abbiamo trovato un catalogo davvero speciale: grazie al raccoglitore ad anelli era possibile sovrapporre le silhouette delle automobili ai campioni colore<\/strong> per provare infinite combinazioni.<\/p>\n

Guarda il video! Geniale, no?\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”21px|auto||auto||” custom_padding=”0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2022\/09\/WhatsApp-Video-2022-09-22-at-22.35.09.mp4″ _builder_version=”4.8.2″ _module_preset=”default” title_text=”WhatsApp Video 2022-09-22 at 22.35.09″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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