{"id":14477,"date":"2022-11-15T21:59:31","date_gmt":"2022-11-15T20:59:31","guid":{"rendered":"https:\/\/news.museofratellicozzi.com\/?p=14477"},"modified":"2024-01-17T16:15:44","modified_gmt":"2024-01-17T15:15:44","slug":"oscar-di-montigny-2022","status":"publish","type":"post","link":"https:\/\/www.museofratellicozzi.com\/news\/oscar-di-montigny-2022\/","title":{"rendered":"Che bello essere umani! Oscar di Montigny torna al Museo"},"content":{"rendered":"

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CHE BELLO ESSERE UMANI! OSCAR DI MONTIGNY TORNA AL MUSEO<\/span><\/span><\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Data” _builder_version=”4.8.2″ text_font=”PT Sans|on|||” text_text_color=”#363636″ text_font_size=”18″ text_letter_spacing=”0″ text_line_height=”1.7″ header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||0px|” custom_padding=”||0px|||” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid” sticky_enabled=”0″]<\/p>\n

8 novembre, 2022<\/p>\n

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Oscar di Montigny \u00e8 tornato al Museo Fratelli Cozzi e anche questa volta ha lasciato al pubblico non solo tanti spunti di riflessione ma una motivazione a fare di pi\u00f9, ogni giorno:<\/p>\n

“Se non cambierai le cose tu, chi lo far\u00e0 per te?”<\/em><\/p>\n

Dissacrante, ironico, schietto, filosofico: noi al Museo siamo grandi fan di Oscar (lo sappiamo, si era gi\u00e0 capito!) perch\u00e9 il suo sguardo sulla storia e sul presente \u00e8 uno dei pi\u00f9 lucidi e moderni.<\/p>\n

“6×2 – sei brevi lezioni da due maestri del marketing” \u00e8 il nuovo libro di Oscar di Montigny e Oscar Farinetti<\/strong> che in sostanza parla di marketing etico, anche se, come ha detto l’Oscar pi\u00f9 giovane durante la serata, non ha senso parlare di marketing etico, impresa etica, impresa sostenibile.<\/p>\n

“Perch\u00e9 questo vorrebbe dire ammettere che esiste un’impresa non etica e non sostenibile.\u00a0 E avvallarla. Giusto?”<\/em><\/p>\n

Quando si fa impresa, impariamo, le parole sono lo strumento pi\u00f9 potente che abbiamo a disposizione per farci capire.<\/strong> E la narrazione d\u2019impresa \u2013 se fatta bene \u2013 ha capacit\u00e0 straordinaria di ispirare, di emozionare, di trasmettere i nostri valori al pubblico, collaboratori e clienti. E anche di trovare nuove strade per ricominciare dopo una crisi.<\/p>\n

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Abbiamo scelto di avviare la\u00a0<\/span>XXI Settimana della Cultura d\u2019Impresa<\/strong>\u00a0con FDO e\u00a0<\/strong>Oscar di Montigny per un evento nell’evento: una lezione “A scuola d’impresa” con i ragazzi della LIUC e un aperitivo\u00a0offerto dall\u2019Enoteca Longo.<\/strong><\/p>\n

Abbiamo fatto proprio bene, anche perch\u00e9 tra tutte le parole proposte da Oscar ce n’\u00e8 una a cui teniamo particolarmente, ed \u00e8 la parola pace.<\/strong><\/p>\n

“La pace non \u00e8 mai banale:\u00a0comprendiamo\u00a0 il senso della pace soltanto quando siamo in guerra, senza capire che invece \u00e8 proprio la pace l\u2019unica condizione necessaria.<\/em>\u00a0<\/span>Anche nel business siamo cresciuti con l’idea della competizione obbligatoria, perch\u00e9 la nostra storia \u00e8 sempre stata scandita dal tempo della guerra. Impariamo invece a godere della gara e non della vittoria”.\u00a0<\/em><\/p>\n

Grazie ancora per essere tornato al Museo, Oscar: le nostre porte (e tutte le portiere delle nostre Alfa Romeo) sono sempre aperte per te!<\/p>\n

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CONOSCI OSCAR DI MONTIGNY?<\/strong><\/span><\/span><\/p>\n

Oscar di Montigny<\/strong>\u00a0\u00e8\u00a0<\/span>Chief Innovation, Sustainability & Value Strategy Officer di Banca Mediolanum<\/span>, e Amministratore Delegato di Mediolanum Comunicazione.\u00a0<\/span>\u00c8<\/span>\u00a0<\/span><\/span>Presidente di\u00a0<\/span>Flowe<\/span>, neonata Societa\u0300 Benefit, B Corporation Certificata\u00ae e Carbon Neutral del Gruppo Bancario Mediolanum, che ha lo scopo di educare le nuove generazioni ai temi\u00a0<\/span>dell\u2019innovazione\u00a0<\/span>e della sostenibilita\u0300 economica, sociale ed ambientale.<\/span><\/span><\/p>\n

\u00c8<\/span>\u00a0stato Chief Marketing Communication Officer del Gruppo Mediolanum dal 2000 al 2018.<\/span><\/span><\/span><\/p>\n

Crede\u00a0<\/span>nell\u2019educazione\u00a0<\/span>come elemento fondante per la crescita e lo sviluppo sia personale sia collettivo. Per questo, come professionista ha posto\u00a0<\/span>l\u2019educazione\u00a0<\/span>al centro sia del progetto di\u00a0<\/span>Mediolanum Corporate University<\/span>, istituto educativo al servizio della Community Mediolanum (Rete di Vendita, Sede, clienti) che ha ideato, fondato e gestito dal 2009, sia di\u00a0<\/span>Centodieci.it<\/a><\/span>,\u00a0<\/span>la piattaforma culturale di Banca Mediolanum che ha ideato e lanciato nel 2013.<\/span><\/span><\/p>\n

Ha coniato il neologismo \u00ab<\/span>Humanovability<\/span>\u00ae<\/span>\u00bb ad indicare\u00a0<\/span>l\u2019urgenza\u00a0<\/span>di agire sempre, in ogni ambito di azione, per la propria sfera di influenza, lungo tre direttrici di sviluppo: centralita\u0300\u00a0<\/span>dell\u2019essere\u00a0<\/span>umano (\u00abHuman centricity\u00bb), Innovazione (\u00abInnovation\u00bb), Sostenibilita\u0300 (\u00abSustainability\u00bb). Ha evoluto il concetto di Economia Circolare in \u00abEconomia Sferica\u00ae\u00bb per tendere ad un sistema economico che generi prosperita\u0300 e non solo ricchezza, rimettendo\u00a0<\/span>l\u2019essere\u00a0<\/span>umano al centro\u00a0<\/span>dell\u2019intero\u00a0<\/span>sistema sociale. Crede in coloro che definisce \u00abwise innovator\u00bb, innovatori consapevoli, creativi risolutori di problemi, che pensano, sentono e agiscono in modo nuovo, con mente imprenditoriale, cuore sociale e anima ecologica, in modo da generare un impatto positivo sulle sette dimensioni dello sviluppo sostenibile riorganizzate secondo il modello delle 7P: Person, People, Partnership, Profit, Prosperity, Planet, Peace.<\/span><\/span><\/p>\n

Sostiene\u00a0<\/span>l\u2019importanza\u00a0<\/span>di trasformare le organizzazioni in \u00ab<\/span>Gratefulbrand<\/span>\u00ae<\/span>\u00bb, quali espressione di quelle aziende illuminate che agiscono per-il-Bene, generando nei confronti di tutti gli stakeholder amore, rispetto e gratitudine. Crede fortemente al valore\u00a0<\/span>dell\u2019Education\u00a0<\/span>come chiave per la crescita non solo personale, e\u00a0<\/span>all\u2019importanza\u00a0<\/span>del Purpose come radice e anima di ogni impresa.<\/span><\/span><\/p>\n

Divulga i medesimi principi attraverso un percorso integrato di attivita\u0300 editoriali, keynote speech in consessi internazionali, lectio magistralis in scuole e universita\u0300, e attivita\u0300 di advocacy presso gruppi imprenditoriali.\u00a0<\/span><\/span><\/p>\n

 <\/p>\n

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Oscar di Montigny torna al Museo -<\/title>\n<meta name=\"description\" content=\"Che bello rivedere Oscar di Montigny al Museo: grazie all'evento di FDO abbiamo incontrato nuovamente lo scrittore\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.museofratellicozzi.com\/news\/oscar-di-montigny-2022\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Che bello essere umani! 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