{"id":21917,"date":"2025-04-24T18:50:19","date_gmt":"2025-04-24T16:50:19","guid":{"rendered":"https:\/\/www.museofratellicozzi.com\/news\/?p=21917"},"modified":"2025-05-07T09:50:15","modified_gmt":"2025-05-07T07:50:15","slug":"imprese-tra-storia-design-identita-e-innovazione","status":"publish","type":"post","link":"https:\/\/www.museofratellicozzi.com\/news\/imprese-tra-storia-design-identita-e-innovazione\/","title":{"rendered":"Imprese tra storia, design, identit\u00e0 e innovazione"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” collapsed=”on”][et_pb_row _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_image src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2025\/04\/Mumac_1397_HD-1.jpg” _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”3.22″ custom_padding=”0px|||” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_row admin_label=”Riga” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”20px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Titolo” _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#000000″ text_font_size=”23px” text_letter_spacing=”0″ text_line_height=”1.1″ header_font=”PT Sans||||” header_text_color=”#000000″ header_font_size=”48″ header_letter_spacing=”0″ header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px|” text_font_size_tablet=”60″ text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_letter_spacing_tablet=”” text_letter_spacing_phone=”” text_letter_spacing_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|” header_font_size_tablet=”46″ header_font_size_phone=”38px” header_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

#GiornataMadeinItaly2025<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Titolo” _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#000000″ text_font_size=”72″ text_letter_spacing=”0″ text_line_height=”1.1″ header_font=”PT Sans||||” header_text_color=”#000000″ header_font_size=”48″ header_letter_spacing=”0″ header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px|” text_font_size_tablet=”60″ text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_letter_spacing_tablet=”” text_letter_spacing_phone=”” text_letter_spacing_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|” header_font_size_tablet=”46″ header_font_size_phone=”38px” header_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

Al Mumac per raccontare “radici e ali” del Made in Italy<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Data” _builder_version=”4.8.2″ text_font=”PT Sans|on|||” text_text_color=”#363636″ text_font_size=”18″ text_letter_spacing=”0″ text_line_height=”1.7″ header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||0px|” custom_padding=”||0px|||” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

6 aprile, 2025<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.22″ background_color=”#f7f7f4″ transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||||false|false” custom_padding=”0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″ collapsed=”off”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Occhiello” _builder_version=”4.8.2″ text_font=”PT Sans|on|||” text_text_color=”#363636″ text_font_size=”24″ text_letter_spacing=”0″ text_line_height=”1.4″ header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ header_3_font_size=”19px” header_3_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px|20px|0px||false|false” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

Giornata Nazionale del Made in Italy: ospiti al Mumac –\u00a0Museo della macchina per caff\u00e8,\u00a0<\/span>abbiamo raccontato l\u2019eccellenza italiana insieme a ospiti prestigiosi. Ecco come \u00e8 andata<\/b><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Blocco testo 1″ _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#363636″ text_font_size=”20″ text_letter_spacing=”0″ text_line_height=”1.2em” header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px||0px||false|false” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

In occasione delle celebrazioni dedicate alla\u00a0Giornata Nazionale del Made in\u00a0Italy<\/strong>, Cimbali Group<\/strong>, attraverso il suo museo d\u2019impresa MUMAC<\/strong>, ha organizzato un\u2019iniziativa speciale in cui si \u00e8 parlato di Eccellenza italiana.<\/p>\n

Il Museo Fratelli Cozzi, che condivide con\u00a0MUMAC –\u00a0\u00a0Museo della macchina per caff\u00e8<\/span><\/strong><\/a><\/span>\u00a0l\u2019appartenenza a\u00a0Museimpresa<\/strong>,<\/a><\/span> ha partecipato all\u2019evento e ha esposto la mostra itinerante \u201cDonne e motori? Gioie e Basta\u201d<\/em><\/a><\/span>. Per l\u2019occasione \u00e8 stato realizzato uno scatto speciale dalla fotografa\u00a0Camilla Albertini<\/strong>, che ha firmato tutti i ritratti della mostra, che vede protagoniste\u00a0Fabrizia Cimbali,<\/strong>\u00a0AD Cimbali Group,\u00a0Elisabetta Cozzi,\u00a0<\/strong>fondatrice e presidente Museo Fratelli Cozzi e\u00a0Barbara Foglia<\/strong>\u00a0Direttrice Mumac.<\/p>\n

La foto scattata\u00a0ben rappresenta la \u201csorellanza<\/strong>\u201d femminile e culturale tra il mondo dei musei, della cultura, delle imprese e della bellezza raccontata nelle collezioni Mumac, Museo Fratelli Cozzi e dei musei d’impresa.<\/p>\n

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Sfoglia la gallery dell’evento\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||||false|false” custom_padding=”0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″ collapsed=”off”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2025\/04\/Copia-di-Aggiungi-un-titolo-17.png” title_text=”Mumac volantino” _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Blocco testo 1″ _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#363636″ text_font_size=”20″ text_letter_spacing=”0″ text_line_height=”1.2em” header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px||0px||false|false” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

Made In Italy: tra \u201cRadici e ali\u201d<\/strong><\/h3>\n

Cimbali Group e MUMAC hanno regalato una giornata di grande ispirazione raccontando il valore del Made in Italy attraverso le storie, i marchi, le fondazioni\u00a0culturali, i musei d\u2019impresa, le loro collezioni e gli archivi, riconoscendo loro il ruolo sociale e il contributo allo\u00a0sviluppo economico e culturale del Paese.<\/p>\n

Nel pomeriggio la tavola rotonda<\/strong>\u00a0\u201cImprese tra storia, design, identit\u00e0 e innovazione<\/strong>\u201d, moderata da\u00a0Barbara Foglia<\/strong>, MUMAC Director, ha riunito esperti di rilievo nel panorama culturale e imprenditoriale italiano. Presenti \u00a0Antonio Calabr\u00f2<\/strong>, Presidente Museimpresa, Giovanna Castiglioni<\/strong>, Fondazione Achille Castiglioni, Fabrizia Cimbali<\/strong>, Amministratore Delegato Cimbali Group, Elisabetta Cozzi<\/strong>, Presidente Museo Fratelli Cozzi, Armando de Nigris<\/strong>, Vicepresidente dell\u2019Associazione Marchi Storici e Presidente Gruppo Giovani dei\u00a0Marchi Storici e Cinzia Pagni<\/strong>, Presidente ADI Lombardia e Matteo Maltoni<\/strong>\u00a0collezionista e co ideatore Mumac.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.2″ _module_preset=”default” collapsed=”off”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_divider _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.2″ _module_preset=”default” collapsed=”off”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_gallery gallery_ids=”22088,21940,21934,22089,21937,21936,22091,21935,21938,21939,22090″ gallery_orderby=”rand” orientation=”portrait” show_title_and_caption=”off” show_pagination=”off” _builder_version=”4.8.2″ _module_preset=”default” title_font_size=”12px” caption_font=”Abhaya Libre|500||on|||||” caption_font_size=”12px” pagination_font=”Abril Fatface||||||||” background_layout=”dark”][\/et_pb_gallery][et_pb_text _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

I relatori della tavola rotonda\u00a0\u201cImprese tra storia, design, identit\u00e0 e innovazione<\/strong>\u201d<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.2″ _module_preset=”default” collapsed=”on”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_divider _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||||false|false” custom_padding=”0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″ collapsed=”on”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2025\/04\/Copia-di-FOTO-DURALFA-17-1.png” title_text=”Copia di FOTO DURALFA (17)” _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Blocco testo 1″ _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#363636″ text_font_size=”20px” text_letter_spacing=”0″ text_line_height=”1.2em” header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

Conoscenze scientifiche e saperi umanistici <\/strong><\/h3>\n

Interessanti gli interventi di Antonio Calabr\u00f2<\/strong> secondo cui il vero vantaggio competitivo del Made in Italy \u00e8 fatto dell\u2019unione di \u201cconoscenze scientifiche e saperi umanistici<\/strong>\u201d e del lavoro che va necessariamente svolto sul doppio binario dell\u2019innovazione e dell\u2019identit\u00e0<\/strong>.<\/p>\n

In pratica, cosa occorre fare? \u201cOccorre mettere a punto le proprie capacit\u00e0 per attrarre nel nostro Paese gli scienziati, i tecnologi, i ricercatori che sono seriamente in difficolt\u00e0 nelle universit\u00e0 americane<\/em>\u201d ha sottolineato Calabr\u00f2, che poi ha ricordato come\u00a0\u201cI momenti di passaggio, anche quelli drammatici, sono stati momenti in cui abbiamo in qualche modo rimesso in movimento le qualit\u00e0 del nostro operare<\/strong>. Adesso i dazi mettono in discussione tutto. Si tratta di capire qual \u00e8 l’elemento che ci consente di trattare per una modifica dei dazi, ma anche di far valere le nostre qualit\u00e0 e tra le nostre qualit\u00e0 c\u2019\u00e8 una forte consapevolezza che nei mercati puoi copiare tutto, ma non puoi copiare la storia\u201d.<\/strong><\/em><\/p>\n

Ed \u00e8 qui che i musei d’impresa diventano player fondamentali anche nel presente dell’economia:\u00a0<\/i><\/b>\u201cLa storia che si racconta nei nostri musei d’impresa, pu\u00f2 essere anche una storia che stimola a venire a lavorare qui: l\u2019ambiente \u00e8 buono, la nostra intelligenza progettuale \u00e8 un’ottima intelligenza. Gli elementi di qualit\u00e0 che noi abbiamo testimoniano elementi di qualit\u00e0 fortemente attrattivi<\/em>\u201d, ha ribadito Antonio Calabr\u00f2.<\/p>\n

Il futuro progettuale e produttivo italiano, trova dunque vigore e forza dalla sua storia<\/strong> o, per dirla con le parole di Calabr\u00f2, le nostre imprese hanno \u201cRadici e Ali<\/strong>\u201d.<\/p>\n

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Ascolta e rivedi gli interventi della tavola rotonda<\/p>\n

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