{"id":23025,"date":"2025-07-28T19:57:37","date_gmt":"2025-07-28T17:57:37","guid":{"rendered":"https:\/\/www.museofratellicozzi.com\/news\/?p=23025"},"modified":"2025-08-29T11:10:37","modified_gmt":"2025-08-29T09:10:37","slug":"universita-della-strada-meglio-quella-del-museo","status":"publish","type":"post","link":"https:\/\/www.museofratellicozzi.com\/news\/universita-della-strada-meglio-quella-del-museo\/","title":{"rendered":"Universit\u00e0 della strada? Meglio quella del museo"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”3.22″ custom_padding=”0px|||” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_row use_custom_gutter=”on” gutter_width=”1″ disabled_on=”off|off|off” admin_label=”Riga” module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px|||” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2025\/08\/2-1.jpg” alt=”Studenti presentano il lavoro %22Il Gender Gap per la Gen Z%22″ title_text=”Cozzi Lab” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Immagine principale” _builder_version=”4.8.2″ hover_enabled=”0″ animation=”off” sticky=”off” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid” always_center_on_mobile=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”20px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Titolo” _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#000000″ text_font_size=”67px” text_letter_spacing=”0″ text_line_height=”1.1″ header_font=”PT Sans||||” header_text_color=”#000000″ header_font_size=”48″ header_letter_spacing=”0″ header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px|” text_font_size_tablet=”60″ text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_letter_spacing_tablet=”” text_letter_spacing_phone=”” text_letter_spacing_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|” header_font_size_tablet=”46″ header_font_size_phone=”38px” header_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

Universit\u00e0 “On the road”? Meglio quella del museo<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Data” _builder_version=”4.8.2″ text_font=”PT Sans|on|||” text_text_color=”#363636″ text_font_size=”18″ text_letter_spacing=”0″ text_line_height=”1.7″ header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||0px|” custom_padding=”||0px|||” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

31 agosto 2025<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.22″ background_color=”#f7f7f4″ transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||||false|false” custom_padding=”0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Occhiello” _builder_version=”4.8.2″ text_font=”Alata|700|||||||” text_text_color=”#363636″ text_font_size=”20px” text_letter_spacing=”0″ text_line_height=”1.4″ header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ header_3_font_size=”19px” header_3_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px|20px|0px||false|false” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

Ricerche, tesi e approfondimenti, al museo siamo pronti ad accogliere lezioni e progetti universitari… con un archivio tutto da scoprire<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Blocco testo 1″ _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#363636″ text_font_size=”20″ text_letter_spacing=”0″ text_line_height=”1.2em” header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

Si pu\u00f2 sempre andare oltre\u00a0<\/em><\/h3>\n

<\/em><\/p>\n

Alzi la mano chi non si \u00e8 mai imbattuto sui social in un “laureato all’Universit\u00e0 della strada”. Intendiamoci, per noi la strada \u00e8 un fantastico modo per imparare a conoscere la vita,<\/strong> cos\u00ec come raccontava il sempiterno Jack Kerouac<\/strong>\u00a0nel suo leggendario On The Road<\/em>\u00a0ma, proprio come diceva lui, “Si pu\u00f2 sempre andare oltre, oltre \u2013 non si finisce mai<\/em>\u201d.<\/p>\n

Il nostro “oltre” \u00e8 il Museo Fratelli Cozzi che ha messo al centro della propria narrazione la strada. Le auto della collezione, infatti, sono collocate su una “strada” e di viaggi ne hanno fatti davvero tanti scoprendo e raccontando la Storia del Paese.<\/p>\n

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Dettaglio sala museo: le auto in mostra “sulla strada”<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||||false|false” custom_padding=”0px|||11px||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Blocco testo 1″ _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#363636″ text_font_size=”20″ text_letter_spacing=”0″ text_line_height=”1.2em” header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

Museo e impresa per raccontare la Storia<\/h3>\n

 <\/p>\n

Come gi\u00e0 raccontato<\/span><\/a><\/strong>\u00a0<\/span>il Museo Fratelli Cozzi ha ideato programmi scolastici e accademici pronti ad accogliere scuole e universit\u00e0 ed \u00e8 sempre a disposizione per coprogettare percorsi di approfondimento e ricerca<\/strong> condivisi con studenti e professori.<\/p>\n

Ingegneria, politica, economia, marketing, design, sociologia, cinema, arte, comunicazione:<\/strong>\u00a0sono tantissimi gli approfondimenti tematici che il museo propone, diventando un patrimonio di studio e ricerca<\/strong> per gli studenti universitari.<\/p>\n

Nell’ultimo anno, per esempio, abbiamo ospitato visite guidate con\u00a0studenti italiani e stranieri<\/strong> (anche in lingua inglese), con approfondimenti dedicati alla storia d’impresa e al marketing territoriale. <\/strong>Il museo, lo ricordiamo, \u00e8 membro di\u00a0Museimpresa,<\/span><\/strong> l’Associazione Italiana Archivi e Musei d\u2019Impresa, che riunisce oltre 150 musei e archivi di grandi, medie e piccole imprese italiane.\u00a0<\/span><\/strong><\/p>\n

L’apprendimento in un luogo suggestivo e dinamico come il museo, unito al racconto emozionale, desta\u00a0la curiosit\u00e0 degli studenti <\/b>con un apprendimento <\/b>curioso e “fuori dagli schemi”.<\/b><\/p>\n

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\u201cSi pu\u00f2 sempre andare oltre, oltre \u2013 non si finisce mai.\u201d\u00a0Jack Kerouac<\/p>\n

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Il Cervello del Museo<\/h3>\n

Consideriamo il Cozzi.Lab il Cervello del Museo<\/strong>. Un archivio dove sono conservati\u00a0oltre 300 poster di comunicazione e pi\u00f9 di 1000 fotografie, libretti d\u2019uso e manutenzione, disegni di prototipi<\/strong>, documentazione commerciale<\/strong>\u00a0insieme a una nutrita biblioteca<\/strong> tematica ed emeroteca<\/strong> di settore.<\/p>\n

Un’autentica banca del sapere a cui attingere, anche digitalmente<\/strong>, per approfondimenti, ricerche e tesi<\/strong>. Ne sanno qualcosa il giornalista Carlo di Giusto<\/span><\/strong><\/a>\u00a0e lo scrittore Duralfa<\/strong><\/a><\/span> che traggono ispirazione per i loro approfondimenti proprio dal materiale d’archivio.<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||||false|false” custom_padding=”0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_gallery gallery_ids=”21404,21410,21409,21408,21406,21398,21397,21388,21394,21403″ fullwidth=”on” _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_gallery][et_pb_text _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

Galleri fotografica materiale d’archivio by Carlo di Giusto\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||||false|false” custom_padding=”0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Blocco testo 1″ _builder_version=”4.8.2″ text_font=”PT Sans||||” text_text_color=”#363636″ text_font_size=”20″ text_letter_spacing=”0″ text_line_height=”1.2em” header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_margin=”0px||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

Ricerche, tesi, stage…<\/h3>\n

Nel corso degli anni abbiamo consolidato forti legami con le universit\u00e0 del territorio e con gli studenti provenienti da tutte le parti del mondo. <\/strong>Legami che hanno rinnovato reciprocamente il dialogo con diverse generazioni, <\/strong>sottolineando anche il fondamentale ruolo sociale delle imprese.<\/strong><\/p>\n

\u00c8 stato un piacere per noi collaborare con l’Universit\u00e0 Cattolica<\/a><\/strong><\/span>\u00a0e Liuc<\/strong><\/a><\/span> con la quale \u00e8 stato attivato uno scambio culturale dedicato al gender gap ospitando, presso la prestigiosa sede di Castellanza, la mostra fotografica Donne e motori? Gioie e basta<\/span><\/strong><\/a><\/p>\n

Abbiamo in fine accolto in stage due studentesse dell‘ITS Incom<\/strong><\/a>, <\/span>i loro sorrisi parlano per noi…<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.8.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”10px||||false|false” custom_padding=”0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2025\/08\/37-501A7743.jpg” title_text=”Incom” _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_image][et_pb_text _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

Studentesse ITS Incom in stage al museo anno 2025<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”3.22″ custom_padding=”0px|||” transparent_background=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_row use_custom_gutter=”on” gutter_width=”1″ disabled_on=”off|off|off” admin_label=”Riga” module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px|||” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080″ custom_width_percent=”80″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2025\/08\/2-1.jpg” alt=”Studenti presentano il lavoro %22Il Gender Gap per la Gen Z%22″ title_text=”Cozzi Lab” force_fullwidth=”on” align_tablet=”center” […]<\/p>\n","protected":false},"author":7,"featured_media":23228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[60],"tags":[21,209,900,180,876,406,191,899],"class_list":["post-23025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scuole","tag-alfa-romeo","tag-automotive","tag-cattolica","tag-cozzi","tag-inclusione","tag-museo-fratelli-cozzi","tag-scuole","tag-universita","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nUniversit\u00e0 della strada? Meglio quella del museo -<\/title>\n<meta name=\"description\" content=\"Imparare\u00a0divertendosi!Nasce da questo presupposto il\u00a0programma didattico del Museo\u00a0Fratelli Cozzi per le scuole. Ecco le novit\u00e0 2025!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.museofratellicozzi.com\/news\/universita-della-strada-meglio-quella-del-museo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universit\u00e0 della strada? Meglio quella del museo -\" \/>\n<meta property=\"og:description\" content=\"Imparare\u00a0divertendosi!Nasce da questo presupposto il\u00a0programma didattico del Museo\u00a0Fratelli Cozzi per le scuole. 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