{"id":5131,"date":"2017-10-23T23:03:51","date_gmt":"2017-10-23T21:03:51","guid":{"rendered":"https:\/\/news.museofratellicozzi.com\/?p=5131"},"modified":"2024-01-17T16:21:22","modified_gmt":"2024-01-17T15:21:22","slug":"sfida-attrattivita","status":"publish","type":"post","link":"https:\/\/www.museofratellicozzi.com\/news\/sfida-attrattivita\/","title":{"rendered":"“La sfida \u00e8 l’attrattivit\u00e0”"},"content":{"rendered":"

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CULTURA<\/strong><\/p>\n

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La sfida \u00e8 l’attrattivit\u00e0<\/p>\n

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8 ottobre, 2017<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” background_color=”#f7f7f4″ custom_width_percent=”80″][et_pb_row admin_label=”row” custom_width_percent=”80″ custom_padding=”0px|||” padding_mobile=”on” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off”][et_pb_column type=”1_3″][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”Occhiello” max_width=”620px” header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ text_font=”PT Sans|on|||” text_font_size=”24″ text_font_size_last_edited=”on|desktop” text_text_color=”#363636″ text_letter_spacing=”0″ text_line_height=”1.4″ custom_margin=”10px||0px|”]<\/p>\n

Il ritrovo presso la Stazione Centrale di Bologna, il trasferimento con la navetta diretti nel cuore della \u201cMotor Valley\u201d, due giorni di incontro, approfondimento e ispirazione. Non \u00e8 mancata la dolcezza, con la visita alla Carpigiani Gelati University.<\/a><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Blocco testo 1″ max_width=”620px” header_font_size=”30″ header_letter_spacing=”0″ header_line_height=”1″ text_font=”PT Sans||||” text_font_size=”20″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_letter_spacing=”0″ text_line_height=”1.5″ custom_margin=”30px||0px|” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]<\/p>\n

E\u2019 stata un\u2019esperienza preziosa quella che abbiamo potuto vivere e condividere durante il Seminario Residenziale organizzato da MuseImpresa, dedicato in questa edizione 2017 a un tema emblematico e a noi caro: \u201cTurismo e marketing territoriale: la sfida \u00e8 l\u2019attrattivit\u00e0”.<\/strong><\/p>\n

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Museo Ducati, Bologna\u00a0 – Italy –<\/p>\n

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Livio Lodi, curatore del Museo Ducati, ha aperto i lavori, portando all\u2019attenzione sull\u2019attualit\u00e0 della \u201cnuova era dell\u2019archeologia industriale\u201d, dove la fabbrica diventa fonte di conoscenza per la collettivit\u00e0. Il fenomeno turistico, ha aggiunto Antonio Barreca Direttore Generale di Federturismo, non pu\u00f2 prescindere dal turismo industriale ed esempi mirabili come quelli compresi nella galassia di MuseImpresa ne sono testimonianza tangibile.<\/p>\n

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“Come raggiungere un traguardo? Senza fretta ma senza sosta” Goethe<\/p>\n

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Altra sfida \u00e8 quella di ingaggiare maggiori visitatori possibili e in questo Paola Dubini, docente dell\u2019Universit\u00e0 Bocconi di Milano, ha fornito molti spunti di riflessione nel suo intervento \u201cLa strategia turistica orientata sui pubblici: come creare offerte culturali per intercettare pubblici diversificati. \u201cLa domanda di cultura non sta crescendo necessariamente alla stessa velocit\u00e0: ma di sicuro sta diventando pi\u00f9 sofisticata<\/span>\u201d, questo l\u2019appunto cerchiato in rosso che vogliamo condividere, perch\u00e9 in un mondo che misura i risultati in conversioni e dati, sarebbe auspicabile che il risultato fosse l\u2019unicit\u00e0 di un\u2019esperienza di qualit\u00e0: le emozioni sono le nuove eccellenze!<\/strong><\/p>\n

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In termini di targettizzazione di pubblico e offerta mirata, GrassiTeen<\/a><\/strong> (Palazzo Grassi Venezia)rappresenta sicuramente l’esempio riuscito di una strategia di avvicinamento al pubblico dei giovanissimi, troppo facilmente bollato come “irraggiungibile” per l’offerta culturale. I giovani del nuovo millennio hanno preparazione culturale e cosmopolita come mai prima d’ora \u00e8 stato possibile, conoscono, usano e convivono con i pi\u00f9 evoluti strumenti di comunicazione tecnologica (e non). Arrendersi all’idea di averli persi nella galassia dell’apatia non pu\u00f2 essere la soluzione, e tanto lo meno lo \u00e8 per chi, pur operando nella cultura, si \u00e8 formato nello sfidante mondo imprenditoriale.<\/p>\n

Un vecchio claim sempre attuale diceva: “Immagina, puoi”. Palazzo Grassi lo ha fatto e ora \u00e8 realt\u00e0, locomotiva di un trend che non deve essere archiviato precocemente.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” custom_width_percent=”80″ custom_padding=”50px|||” custom_padding_tablet=”17px|||” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” disabled_on=”off||” custom_padding_last_edited=”on|tablet”][et_pb_column type=”4_4″][et_pb_image admin_label=”Immagine” src=”https:\/\/www.museofratellicozzi.com\/news\/wp-content\/uploads\/2017\/10\/Banner-XVI-edizione_Museimpresa_1200X630px.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1″ border_style=”solid”]
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Prossimo step<\/p>\n

SETTIMANA DELLA CULTURA D\u2019IMPRESA – XVI EDIZIONE<\/strong>
\nI linguaggi della crescita: impresa, cultura, territorio<\/strong><\/p>\n

Dal 10 al 24 novembre 2017 iniziative per leggere, attraverso il patrimonio culturale delle imprese, la Storia del nostro Paese.<\/p>\n

Per conoscere e avvicinarsi a questo straordinario patrimonio, la XVI edizione della Settimana affronta il tema \u201cI linguaggi della crescita: impresa, cultura, territorio\u201d, un viaggio nel capitale culturale delle imprese attraverso le eccellenze imprenditoriali che sono protagoniste dello sviluppo economico, ma anche motori di conoscenza e creativit\u00e0. Un programma con oltre sessanta iniziative<\/p>\n

SCARICA IL CALENDARIO COMPLETO <\/a><\/p>\n

#linguaggidellacrescita #SettimanaCulturaImpresa.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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