The ambassadors of the photographic exhibition support the UN #HeForShe project

The travelling photographic project “Women and Motors? Just Joy” was launched four years ago and has never stopped growing.

The numbers of its third edition speak for themselves: in just twelve months it was seen by hundreds of thousands of visitors in more than fifty exhibition venues, confirming its position as one of the most significant cultural initiatives in Italy’s automotive world dedicated to the empowerment of women.

DO YOU KNOW THE PROJECT “WOMEN AND MOTORS? JUST JOY”?

Created from the vision and sensitivity of Elisabetta Cozzi, President of Museo Fratelli Cozzi and of Friends of Museo Fratelli Cozzi ETS association, and brought to life through the photography of Camilla Albertini, the exhibition has travelled across Italy in dozens of stages from Maranello to Turin, from Bologna to Rome, from Milan to Imola. Throughout this journey it has carried its message of awareness and respect into institutional, symbolic and popular spaces, both physical and digital: museums, public institutions, schools, universities, international fairs and leading companies. Everywhere it went, it recorded an extraordinary public response and generated media resonance at a national level.

One of the clearest demonstrations of the exhibition’s cultural impact is its ability to reach far beyond physical spaces and influence the digital world as well. Not long ago, searching “donne e motori” (women and motors) on Google Images produced almost exclusively vulgar, stereotypical and disrespectful representations. Today, more than half of the results belong to our photographic project: a concrete sign of a cultural shift beginning to take hold online.

“Women and Motors? Just Joy” is now recognised across Italy as a space for cultural reflection and inclusion. It is a journey that celebrates women’s talent, expertise and passion while also highlighting the shared responsibility of men in building a more equitable future.

Through this project, Museo Fratelli Cozzi reaffirms its role as a cultural reference point for the promotion of gender equality and for the creation of a new vision of the automotive world, one founded on respect, competence and beauty.

Angelica Dallara and Gianpaolo Dallara

THE GUIDING THEME OF THE FOURTH EDITION

“Men alongside women” is the theme of the fourth edition of the project “Women and Motors? Just Joy”, which for the first time will feature a man and a woman portrayed together.

The female protagonists, selected for their human, professional and cultural profiles, have each chosen a man to stand beside them, someone recognised as an ally and supporter throughout their professional journey. The aim is to powerfully reinforce the message that gender equality is not a women’s issue, but a shared responsibility and an essential goal for the progress of society as a whole.

Supporting gender balance is not only a matter of justice and inclusion; it is also a strategic driver capable of generating economic growth, fostering innovation and strengthening the country’s competitiveness. In a context marked by demographic decline and the rapid transformations brought by artificial intelligence, the full and valued contribution of women is an indispensable resource for facing the challenges of the future.

After the preview at Milano AutoClassica, Fiera Rho, on 21–22–23 November, the official presentation of the exhibition will take place on 25 November 2025 at 6:30 p.m. at Museo Fratelli Cozzi, on the occasion of the International Day for the Elimination of Violence against Women. The exhibition will be produced in three copies and will immediately begin its travelling journey.

We extend our thanks to the supporters of the project, our invaluable allies: ACI Storico, ASI, FIVA, LIUC University, and our sponsors Pirelli, LKQ Rhiag, MAWDY Services, Autopromotec and EuroMilano. Our gratitude also goes to the Media Partners who help us spread our message: Quattroruote and Ruoteclassiche.

Elena Merli and Massimiliano Lualdi

#HeForShe by UN Women

It has been three years since the birth of this project — three extraordinary years during which the exhibition has travelled across Italy and abroad, reaching institutional spaces as well as everyday places such as schools and libraries. Three years in which “alliances of great social and cultural value” have grown between the women featured and Museo Fratelli Cozzi. A powerful and sincere sense of sisterhood.

These three years have filled us with pride and entrusted us with a renewed responsibility: to keep promoting a culture free from stereotypes, grounded in ethical and respectful communication. And of course, we also had great fun creating the photographs, telling stories of everyday femininity, and collecting countless anecdotes along the way.

We have been working on gender-gap issues since 2008, and when Museo Fratelli Cozzi was founded, we wanted one of the cultural pillars of our work to focus on overcoming stereotypes, combating gender-based violence, and promoting a culture of equal opportunities. It has been a long journey, crowned last year by the support of Hon. Martina Semenzato, President of the Parliamentary Commission of Inquiry on Femicide and all forms of gender-based violence.

In 2025, the theme of the fourth edition — “Men alongside women on the path to equality: portraits of alliance, engines of change” — introduces the two major new elements of this year’s project. The women portrayed in Camilla Albertini’s photographs have posed together with men they personally selected for their commitment to actively overcoming the gender gap, affirming that gender equality is a shared responsibility and not a female-only battle.

This theme has also enabled us to receive the patronage of the European Commission and to join the HeForShe programme of UN Women. A recognition that fills us with enthusiasm and responsibility as we continue our journey, fully aware that change is possible and lies in every gesture of our personal and professional lives.

Cinzia de Vita and Francesco Romani

WOULD YOU LIKE TO HOST THE EXHIBITION?

Here is all the information you need.
The exhibition “Women and Motors? Just Joy” was conceived to be itinerant. As in previous editions, the photographs are printed in two copies on ultra-light supports, ready to be displayed in institutional buildings, workplaces, schools and libraries.

At this link you can find all useful details, including the list of locations that have already hosted the exhibition. If any of them inspired you and you would like to bring the exhibition to your space, you can contact us at info@museofratellicozzi.com.

Diana Alessandra De Marchi and Aaron Pugliesi

Debora Ghietti and Andrea Rapaccini

Alfa Romeo Montreal

Darya Majidi – President UN Women Italy – CEO Daxo Group – Fortune Italia Most Powerful Women 2023 – Italian/Iranian Entrepreneur Expert in AI

Corrado Tomassini – UN Women Italy Board Member, HeForShe Italy Chapter – Vice President, Board Member & Partner at Havas PR IT

Alfa Romeo Formula Boxer

Bianca Arrighini – CEO & Co-Founder of Factanza Media | Forbes Under 30 | LinkedIn Top Voice
No male ally identified – Alliance still to be defined

Alfa Romeo Giulia SS

Silvia Bagliani – President & CEO Mondelez Italia – Forbes Italy 100 Women 2025
Valerio Di Natale – Past President, Mondelez International Southern Europe

Alfa Romeo 1750 GT Veloce

Paola Barbazza – PCFO Magazzini Generali della Brianza Spa – President, Equal Opportunities Commission of Legnano
Luca Donelli – Market Development Manager at Donelli – Vice President, Confindustria Varese

Alfa Romeo SZ Sprint Zagato

Francesca Cipolla – Coordinator for Used Vehicle Management & Preparation, Autoteam Intergea Nord Est
Marco Pesce – CFO, Intergea Nord Est

Alfa Romeo 75 Turbo Evoluzione

Elisabetta Cozzi – Founder & President, Museo Fratelli Cozzi Srl and Friends of Museo Fratelli Cozzi ETS
Claudio Nader – Lecturer, Cultural Strategist and Founder of Osservatorio Maschile

Alfa Romeo 6C 2500 Freccia d’Oro

Angelica Dallara – Vice President, Dallara Automobili – Co-Founder & Vice President, Caterina Dallara Foundation
Giampaolo Dallara – President, Dallara Group – Co-Founder & President, Caterina Dallara Foundation

Alfa Romeo Spider Duetto

Caterina De Bartolo – Director of Client Development UK/EMEA, RM Sotheby’s
Fernando Crosta – Chartered Accountant – Legal Services – Expert in Automotive and Art Sectors

Alfa Romeo Giulia Spider

Diana Alessandra De Marchi – President, Equal Opportunities and Civil Rights Commission, Milan City Council – Delegate for Labour and Social Policies, Metropolitan City of Milan
Aaron Pugliesi – Head of Advocacy, Strategy Implementation & Regional Network, American Chamber of Commerce in Italy

Alfa Romeo 6C 2500 Spider

Cinzia De Vita – Head of F1/MS & Moto Compounder, Pirelli
Francesco Romani – Head of Materials Management, Pirelli

Ulrike Sauerwald and Giovanni Sacchetti

Alfa Romeo RZ Roadster Zagato

Debora Ghietti – Secretary General, Fondazione Una Nessuna Centomila
Andrea Rapaccini – President, MIH – Music Innovation Hub; Member of the Technical Working Group, Fondazione Una Nessuna Centomila

Alfa Romeo 1750

Alessandra Giorgetti – Commercial Manager, AFRA Ricambi – Vice President, Registro Internazionale Touring Superleggera – International Judge at Concours d’Elegance
James Nicholls – Founder, Sydney Harbour Concours d’Elegance – Australasian Delegate for the Riva Historical Society – Writer, Photographer, Broadcaster, Concours Judge, Adviser and Auctioneer

Alfa Romeo Alfetta 1800

Valeria Lorenzelli – District Manager Uptown Milano – Head of Marketing, EuroMilano Spa
Attilio Di Cunto – CEO, EuroMilano SpA

Alfa Romeo Giulia Nuova Super 1300

Elena Merli – Regional Director Branch Excellence, LKQ Rhiag
Massimiliano Lualdi – Group Chief Financial Officer, LKQ Rhiag

Alfa Romeo 4C

Elena Penazzi – Councillor for the Autodromo, Tourism and Major Events, Municipality of Imola
Andrea Pontremoli – CEO and General Manager, Dallara Group

Alfa Romeo 2600 Spider Touring

Camilla Ronchi – Sports journalist, former snowboard athlete – TV reporter covering motorsport and winter sports at 360°
Emilio Guizzetti – Fashion professional – Director of short films and socially themed documentaries

Alfa Romeo Giulia Sprint 1600

Ulrike Sauerwald – Head of Research and Knowledge Management, Valore D
Giovanni Sacchetti – Bachelor of Arts in Hospitality Management

Alfa Romeo 155 Q4 Speed Record

Laura Venturini – Search Strategy & Digital Reputation Director, BIP RED – Vice President, Terziario Donna Confcommercio Milano – Entrepreneur and expert in SEO & AI
No male ally identified – Alliance still to be defined

Alfa Romeo 1900

Sofia Veronesi – Coordinator of Training Activities, Federpneus National School
Guido Gambassi – Secretary General, AIRP and Federpneus

Alfa Romeo GT Junior 1300 Scalino

Linda Villano – President & Co-Founder, AIDA – Italian Women in Automotive Association | Designer & ESG Ambassador | Forbes Italy 100 Women 2025
Felipe Vergara – Director and Co-Founder, WORDS Srl

Elisabetta Cozzi and Claudio Nader

CAMILLA ALBERTINI