10 NUMBERS of Scent of Alpha

The smell of gasoline and leather, the roar of engines and the timeless beauty of Alfa Romeos.

With this phrase that has stayed with us in our hearts, the Fratelli Cozzi Museum is celebrating a special event: the release on newsstands of the tenth issue of Profumo di Alfa, the magazine dedicated to fans of the legendary Italian automaker.

The collaboration between Perfume of Alfa and the Museum is an example of how two entities can come together to celebrate and preserve the legacy of such an iconic automotive brand as the House of the Biscione.

Its editor in chief, Mario Fontana, also thinks so:

"From the very first issue of Profumo di Alfa, in January 2022, we had the honor of being hosted by the Fratelli Cozzi Museum to introduce fans to this publishing adventure dedicated to Alfa Romeo. And since that day, this collaboration has become a real burning flame that has never been extinguished. Thanks to Elisabetta Cozzi who believed in this journalistic bet from the very first moment, the Museum has become our refuge, the sacred place where the history of Alfa Romeo comes to life. And confirming this is the success of the first ten issues of "Profumo di Alfa," a testament to the passion and commitment of its creators in telling stories that are rooted in the roots of the Milanese company. The collaboration with the Fratelli Cozzi Museum has helped strengthen the newspaper's credibility and authority, providing a solid foundation for its future growth." 

Number 3

Elisabetta Cozzi comments: "Since I started the Fratelli Cozzi Museum I have met many people, with many projects, ideas, dreams. I have tried never to say no to anyone, sometimes even supporting somewhat bizarre ideas, but I have always been animated by respect for the dreams of others, life must contain dreams!

Mario came to me with his dream, a very concrete one: a magazine dedicated entirely to Alfa Romeo. And I began to dream with him, of how on those curated, sincere, beauty-conscious pages could also be the stories of the museum, its cars, its objects. 

From the beginning, however, I "demanded" a change: the subtitle of the paper was to include "women." Scent of Alfa. Cars, women, men and passion. 

And Mario didn't make a concession to me but thanked me because that was just the way he thought too."

Number 6

Elizabeth continues: "Together we have done a lot, in a relationship of mutual exchange and support. We worked together on many projects with many friends and this also allowed us to dare, to innovate, like when we brought a play to the museum, the story of the Achilles...

Together we also did some good, because thinking of those less fortunate than us is typical of the great heart of Alfisti."

Number 9

"Our collaboration with the Museum Brothers Cozzi - stresses Fontana - and in particular with the person who conceived it, Elisabetta Cozzi, goes beyond the printed page. Together, we create a unique experience for fans of the'Alfa Romeo. Through "Scent of Alfa" we bring history, innovations and the'soul of each model directly into the hands of our readers. And the Museum Brothers Cozzi, with its extraordinary collection of vintage cars, documents and exhibits, offers a'total immersion in the'universe of thea House of the Biscione.

But it doesn't end there because experimentation is part of the Cozzi family's DNA: in fact, in June Elisabetta Cozzi turned her museum into a theater for a night, staging a monologue dedicated to the life of Achille Varzi entitled Il signore di Galliate.

And now, as we celebrate these first ten issues of "Profumo di Alfa," which are just the beginning of a long journey together with the extraordinary collaboration with the Fratelli Cozzi Museum, we can only look forward with enthusiasm. The future still holds many stories to tell, new emotions to experience, and an indelible imprint to leave in the world of Alfa Romeo, because through the pages of "Profumo di Alfa" and the 60 cars on display in the Museum, we have the power to transform every Alfa Romeo enthusiast into a true alfista, animated by the indomitable spirit of this legendary Italian carmaker. 

For out of our collaboration springs a form of energy that knows no boundaries, a symphony of roaring engines and hearts beating in unison.