WE ARE VERY SOCIAL!

10 June, 2021

Our girls go viral on social media, like real influencers! Here are the challenges of the month in which we participated 

So many good things happen every day on social media!
If you have the time and willingness to follow interesting people, pages and associations, the world of Facebook, Instagram and LinkedIn is like an open window to so many opportunities and initiatives.
And challenges, too: challenges are a fun way to compare and circulate Beauty and Culture, using a lighter register (with the hope of going viral!).
In recent months, we as a museum also wanted to participate in challenges and put ourselves out there. The result? Here it is below!

Museum at night, Time 2 share and In the time of a story: see this month's challenges and projects

MUSEUM AT NIGHT
#Museumatnightchallenge is a challenge on Instagram and Facebook to shoot videos... at night. The challenge started in Belgium, at the Le Pass museum park, and from there it has spread throughout Europe: the goal is to show in an original way what happens in a museum during nighttime hours, an initiative that was also very popular because it allowed museums-in lockdown time-to show themselves to fans and visitors in a different guise.
We were challenged by the Volandia flight park and museum, and in turn we challenged Officina Rancilio 1926 and the Reale Mutua Historical Museum: in our video, the Biscione, the symbol of Alfa Romeo, breaks away from the Alfa brand and circles among the historic cars in search of prey.
The tension is palpable, the prey is approaching... but when the Biscione reaches Arnaldo the Cheetah, the time arrives to party and rock out to dance music!
Here is our video:

The Biscione prowls among the Alfa Romeos and when it finally finds its prey... it's time to party!

TIME TO SHARE
#Time2share is Marie Claire Italy's campaign designed to connect an initiative that was also popular because it allowed museums-in lockdown time-to connect people by giving them a way to share a passion, a talent, a project.
We were nominated by Silvia Nicolis of the Nicolis Museum and in turn passed the ball to Anna Prandoni and Camilla Albertini.
In our video, museum director Elisabetta Cozzi wanted to talk about the Wip - Woman in power project and the female role in automotive.
IN THE TIME OF A STORY
Finally, an initiative that is not a challenge but a project curated by Assolombarda and Museimpresa: Nel tempo di una storia is a journey of discovery of museums and business archives narrated by photographer Simone "Brahmino" Bramante: among the museums visited and photographed there are also us: here are some of the stories we shared on our Instagram profile (by the way, if you don't follow us yet do it and go see them all!).