Arna, the almond-eyed Alfa. Special MuseumCity 2024

As those who follow our Museum know very well, one of the things we love most is to network with other museums like ours and with all the realities that deal with history, design and Culture with a capital C. In short, with this premise could we possibly miss the annual appointment with Milano MuseoCity?

Let's start by telling you what day you need to mark in your diary, then we'll tell you more: Sunday, March 3, starting at 3 p.m.

Arna TI photos from the Museum.

But what is Milan Museum City?

Milano MuseoCity is a 5-day event, this year from March 1 to 5, involving more than 100 Milanese cultural institutions. A much-awaited event now in its eighth edition, it is a significant opportunity to tell the story of the city and its cultural richness, highlighting the lesser-known and perhaps even unheard of elements.

Like every year, for 2024 the project focuses on a specific theme. "Worlds in Milan" is the title that unites the planned initiatives. The goal for us museums will be to highlight our openness to the outside world and to others, our sensitivity to new cultural influences, and the stories, spaces, times and places where exchanges of ideas, projects and cultures take place.

We are lucky: Alfa Romeo is able to open up so many worlds for us indeed! Among all of them we have chosen the East. In fact, our event will be titled "Arna, the almond-eyed Alfa. Special Museocity 2024" and will tell the story of the union between two famous car manufacturers: the Italian Alfa Romeo and the Japanese Nissan. That was really an unusual collaboration for those years. Let's see it together.

Do you know the history of the Arna?

In the 1980s, the two giants decided to join forces to create a car that had the best of both companies. Thus was born the Alfa Romeo Arna, whose name is an acronym for "Alfa Romeo Nissan Autovehicle." The car was produced between 1983 and 1987.

The goal was to combine Italian elegance with Japanese reliability. However, the Arna did not achieve the success it had hoped for in the market, partly because of some critical issues regarding performance and build quality.

Nevertheless, the story of the Alfa Romeo Arna is an interesting chapter in the evolution of the Italian automotive industry, if only because it highlights collaborative efforts between brands from different parts of the world.

Ettore Grechi, our "mathematician" and Marchino Colombo our detailer

Do you want to participate in the event? Here is the program:

15:00 - 15:15 reception and guest registration

3:15 p.m. welcome by Elisabetta Cozzi and guided tour of the museum

Arna TI Conference Start.

Introduction with stories by Davide da Fidel, an actor who will moderate the meeting along with Alfa's Perfume editor Mario Fontana

3:45 p.m. - Arna and Alfa Romeo dealers: the launch, sales techniques - Testimony by Elisabetta Cozzi

4 p.m. - And in Japan, what do they say? Yuko Nugochi and Mario Fontana tell the story of Oka Shigemitsu.

4:10 p.m. - Matteo Licata: Arna and Arna TI, the historian's word.

4:30 p.m.-Axel Marx and Arna Jubilée, the Swiss version.

4:40 p.m.-Clay Regazzoni and the Arna. The tale of Alessia Regazzoni, Giacomo Tansini and Luca Tombolini

5:15 p.m. - William Jonathan - Arna: the ugly duckling

17.30 conclusion by Davide Da Fidel and Mario Fontana

Please note that the Museum is accessible to all, however, you must inform us beforehand of the presence of people with disabilities in order to arrange access from the dedicated areas.

For any other inquiries or information write to: info@museofratellicozzi.com