The Cozzi Lab

THE CONTENT

Pietro Cozzi's far-sightedness has not been limited to collecting cars, but has preserved over 300 communication posters and more than 1000 photographs, use and maintenance booklets, prototype drawings, commercial documentation together with a large thematic library and newspaper library.

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If cars are the heart of the Museum, the Cozzi.Lab is its brain and as such represents an infinite resource of knowledge, all to be discovered.

Vintage magazines, trade books, brochures, user manuals, repair manuals, technical drawings, models, gifts, together with over 1000 photographs, 300 posters and 10,000 documents, complement and complete the collection of cars on display and give life to the Cozzi.Lab.

Special mention should be made of the precious trophies dedicated to the pilots that the greatest artists and designers of the 20th century created for Alfa Romeo, including the names of Giò Pomodoro, Lucio Fontana, Bruno Munari.

The materials and documents that Pietro Cozzi preserved for so many years are today available in an archive organized, computerized and easily accessible.

Theentire patrimony preserved counts almost 10,000 documents and there are more than 3,000 archival units catalogued to date. Part of this archives is also online.

/ MANIFESTS

A journey into graphics

/ PHOTOGRAPHS

VIPs, races, champions, events

/ GIULIETTA

The girlfriend of Italy

/ GIULIA

The wind drew it

/ VIP

Stars, singers, politicians, pilots

The story we tell at the Fratelli Cozzi Museum is not only that of 65 years of Alfa Romeo production but also the history of marketing, communication and related commercial activities.

Elisabetta Cozzi

Museum Director

Become a "Museum piece"

Do you think you have objects, magazines, books, models or other "alfisti" treasures and you want to donate them to the Fratelli Museum? Cozzi? Write an email to info@museofratellicozzi.com attaching a description of what you wish to confer, our team will tell you if you can become a "Museum Piece".

THE CONTENT

The Cozzi.Lab
LOOK AT THE PHOTOS

archive

The Brain of the Museum

Pietro Cozzi's far-sightedness has not been limited to collecting cars, but has preserved over 300 communication posters and more than 1000 photographs, use and maintenance booklets, prototype drawings, commercial documentation together with a large thematic library and newspaper library.

 

The materials and documents that Pietro Cozzi preserved for so many years are today available in an archive organized, computerized and easily accessible.

The entire patrimony preserved counts almost 10,000 documents and over 3,000 archival units have been catalogued to date. Part of this archive is also on line.

/

MANIFESTS

A journey into graphics

/

THE PHOTOGRAPHS

VIPs, races, champions, events

/

GIULIA

The wind drew it

/

GIULIETTA

The girlfriend of Italy

/

VIP

Stars, singers, politicians, pilots

An endless resource of knowledge, all to be discovered.

Vintage magazines, trade books, brochures, user manuals, repair manuals, technical drawings, models, gifts, together with over 1000 photographs, 300 posters and 10,000 documents, complement and complete the collection of cars on display and give life to the Cozzi.Lab.

Special mention should be made of the precious trophies dedicated to the pilots that the greatest artists and designers of the 20th century created for Alfa Romeo, including the names of Giò Pomodoro, Lucio Fontana, Bruno Munari.

Become a "Museum piece"

Do you think you have objects, magazines, books, models or other "alfisti" treasures and you want to donate them to the Fratelli Cozzi Museum?

Write an email to info@museofratellicozzi.com attaching a description of what you wish to confer, our team will tell you if you can become a "Museum Piece".

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The story we tell at the Fratelli Cozzi Museum is not only that of 65 years of Alfa Romeo production but also the history of marketing, communication and related commercial activities.

Elisabetta Cozzi

"Every season I've seen the rules, the technologies, the routes change, but one thing has always remained the same: the extraordinary ability of men to make every challenge a page of history."

Pietro Cozzi

history

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