SCHOOLS

The Museum is not a motionless space to look at, but an experience to live! Beauty is a form of Genius, indeed, it is higher than Genius because it needs no explanation. It is one of the great facts of the world, like the sunlight, the spring, the reflection in the dark water of that silver shell that we call the moon. (Oscar Wilde)

Why '

The educational visit to the Fratelli Cozzi Museum is an opportunity for students to live the experience of Beauty. Through Alfa Romeo's collection, the Museum tells the story of one of the most renowned companies of Made in Italy. The models on display interpret fashions and markets, telling unforgettable pages of industrial technology and design while telling the story of Italian history from the great factories to the present day. And not only that, the Fratelli Cozzi Museum is a case history to know and analyze as an example of territorial marketing.

What '

MARKETING: From the luxury market to installment buying. Strategies, icons, graphics, claims, a journey through stereotypes and myths that have made Alfa Romeo a dream in the international collective imagination.

DESIGN: Zagato, Bertone, Farina the prestigious names that have collaborated with Alfa Romeo. Gio Pomodoro, Lucio Fontana, Luciano Minguzzi, Agenore Fabbri , some of the famous artists of the 20th century who created exclusive trophies for Alfa Romeo, today kept in the Cozz.Lab.

ENGINEERING: technical drawings of cars that have never gone into production, original use and maintenance booklets for each model on display, historical evidence of mechanical construction technology.